Like Milo before it, Wishpond launched in late 2010 to build a local search engine that aggregates realtime inventory and product listings from brick and mortar retail stores -- from big chains to mom and pop shops. The startup has since focused its efforts on developing social commerce solutions for retailers, launching tools like Social Store, which allows any business to quickly create and deploy a storefront for their businesses on Facebook. While Wishpond, like so many others, is looking to capitalize on the growing interest in social commerce, its solutions have really been developed as means by which to expand on its core competency: Consumer-facing product aggregation and search for retailers. And today, Wishpond is leveraging its technology for the sake of a segment underserved by but perfect for eCommerce solutions: Shopping malls.

After weeks of speculation, online video distributor Machinima announced Monday that it has closed a $35 million funding round led by Google, which also included existing investors Redpoint Ventures and MK Capital. The new financing comes as Google's YouTube has been investing heavily in bringing in all sorts of new original programming. The Machinima network is the largest single page view generator for YouTube, with more than 1.6 billion video views in the month of April. And YouTube is an invaluable partner for Machinima, as it is the company's primary distribution and monetization platform. With the funding, Machinima says it will invest in content and global sales, as well as international expansion and distribution.

Our very first day of Disrupt NYC is over and the conference started off with a bang. We had memorable chats, dove into fashion for a bit, hung out with the Startup Alley companies and witnessed 15 startups launch their products in our first day of the Startup Battlefield. Even though we will have brand-new companies launching tomorrow while fighting for the ultimate prize of $50,000 and the Disrupt Cup, we wanted to take a moment to highlight all that we saw today. There were some brilliant companies, so be sure to check all of them out below. The Internet was buzzing with positive words about each. This is going to be a tough battle. Which company was your favorite?

Babelverse won the opportunity to appear at TechCrunch Disrupt from the Startup Alley and with little notice ended up giving a slick pitch. Essentially this is a solution for universal speech translation, powered by a global community of human interpreters: it means anyone can be an interpreter. We covered its launch back in January but here's a quick rundown.Machine translation, as we know, is not reliable. So what we're looking here is a marketplace for translation.People practice to interpret and move up through the system, towards being more professional interpreters. Think of it as a sort of Demand Media platform for interpreting languages.

Sprint's launch plans for the HTC EVO 4G LTE were ruined last week when shipments of their shiny new Android handset were held up by United States Customs, but we're hearing that they may been hitting doorsteps and store shelves sooner than expected.According to Sprint, the devices are now currently sitting safely in Sprint's warehouses and are expected to start trickling out into the world "on or around May 24."

"All people wear clothes!" declared one of Tagbrand's founders on stage at Disrupt today. That's true, but let's review.DailyBooth was (is still perhaps?) a phenomenon for a time as people became accustomed to sharing their daily lives in a more quirky manner than mere video can afford. (Ok, OK, it's a bunch of teenagers sharing their zits, but work with me here, people). Now Tagbrand wants to apply that model to fashion, but with a tagging twist.The model is simple enough. Take and upload photos of what branded clothes you are wearing and tag them. Effectively, it's a photo check-in for brands, or 'Foursquare for fashion', if you will.

We spend more and more time on social networks, but sometimes it can feel like work. I mean, scrolling through your news feed isn't work work, but it's not quite as easy as vegging out on your couch and watching TV.That's where a new startup called Stevie comes in, with a website launching today at Disrupt, along with mobile apps that function as remote controls. Stevie looks at content shared in your social network feeds and elsewhere on the Web, and it assembles that content into TV shows that you can watch, shows with names like The Comedy Strip, Music Non-Stop, and Celeb TV. Naturally, the shows incorporate video content that your friends have shared, but they also include things like Facebook status updates, tweets, shared headlines, and birthdays, running mostly as tickers under the video. Essentially, it's a way to watch Facebook and Twitter on your TV.

As we covered earlier today, the fashion vertical in tech has exploded, with myriad unique companies clamoring to take a bite out of Amazon's lunch, and a chunk out of the trillion dollar apparel industry. One of the most unique premises I've seen thus far is StyleSaint, a startup which at first glance seems like a Pinterest for fashion, but with a unique real-life twist.To use StyleSaint in its current form, log in with Facebook or Twitter and create an account, once logged on, you can chose from over 55K "tear sheet" images from which to create your own Stylebook, once you've got more than ten tear sheets loaded, you can hit the "Create Stylebooks" link in the top right and StyleSaint will automatically import, then publish, the last ten sheets you've torn. Alternatively you can drag-and-drop the tears to create a custom stylebook. Click on "Create" to publish to the site.

GitHub, the source code hosting and collaboration service, has been growing like gangbusters. The site now has over 1.6 million registered developers, hosting over 2.8 million repositories on everything from jQuery and Ruby on Rails to node.js and Redis. At the outset, Github was just a side project, a tool to make developers' lives easier (its first slogan: "Git hosting: No longer a pain in the ass.") Github is still a boot-strapped operation, but as both its user base and its own hacker collective (now at 73 strong) have grown, there has been an increasing demand for tools that fall outside Apple's domain. Today, about 50 percent of GitHub's traffic comes from Windows users, and, as a result, the startup has finally heeded demand and is now officially bringing the party to Windows, launching a desktop app to address the challenges of developing on Windows and to make it easy for Windows developers to collaborate in open-source and private repositories.

It's a familiar story in the tech world: A company wants to build a consumer product, finds that the necessary tools aren't available, creates its own tools, then realizes it has created a broader platform.David Bennahum offers some examples: Zip2. Vignette. TypePad. And yes, his startup Punch!, where Bennahum is co-founder and CEO, and which is launching its publishing platform at Disrupt.