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Google Webmaster tools

Introducing weekly and monthly views in Search Console

10 December 2025 @ 5:00 am

Today, we are excited to introduce a new feature in the Search Console Performance report: weekly and monthly views. This new functionality allows you to adjust the time aggregation of any of the performance charts, helping you smooth out daily changes and focus on the overall trend of traffic to your website.

Introducing social channels in Search Console

8 December 2025 @ 5:00 am

Today, we are excited to announce a new experiment in Search Console that offers site owners a unified view of their Google Search performance across their websites and social channels. With this update, we are expanding the Search Console Insights report to include performance data not only for your website, but also for some of your social channels. This new integration allows you to review Search performance of social channels associated with your website directly within Search Console.

Streamline your Search Console analysis with the new AI-powered configuration

4 December 2025 @ 5:00 am

The Search Console Performance report is a powerful tool to analyze organic search traffic, but finding the exact data you need can take more time than you'd like. Today, we're excited to announce an experimental feature in the Performance report designed to reduce the effort it takes for you to select, filter, and compare your data: AI-powered configuration.

Introducing the Branded queries filter in Search Console

20 November 2025 @ 5:00 am

We're happy to announce we're providing an additional tool to analyze the performance of your website by query type in the Search Console Performance Report: the branded queries filter. This new feature is designed to help analyze the queries driving traffic to your site by automatically differentiating between branded and non-branded queries.

Adding context to your Search Console data with custom annotations

17 November 2025 @ 5:00 am

We're always looking for new ways to help you understand your data and make smarter decisions when it comes to Google Search. That's why we're happy to announce a new feature within the Search Console performance reports: Custom annotations. This feature is designed to empower you to add your own contextual notes directly to your performance charts. Think of it as a personal notebook for your Search data.

More ways to share your shipping and returns policies with Google

12 November 2025 @ 10:00 am

We're excited to announce that we're now expanding the options for merchants to provide shipping and returns information, even if they don't have a Merchant Center account. Merchants can now tell Google about their shipping and returns policies in two distinct ways: by configuring them directly in Search Console or by using new organization-level structured data.

Search Central Live is back in Zurich!

11 November 2025 @ 3:00 pm

We're thrilled to announce our upcoming Search Central Live Zurich on December 9th! This is a fantastic opportunity for SEO and digital marketing professionals to connect, learn and engage with each other and the Google Search teams.

Here's an update on our efforts to simplify the search results page

5 November 2025 @ 10:00 am

We're constantly working to simplify the search results page, so that it's quick and easy to find the information and websites you're looking for. As part of this effort, we regularly evaluate all of our existing features to make sure they're still useful, both for people searching on Google and for website owners.

Introducing Query groups in Search Console Insights

27 October 2025 @ 7:00 am

We are excited to announce Query groups, a powerful Search Console Insights feature that groups similar search queries. One of the challenges when analyzing search performance data is that there are many different ways to write the same query: you might see a dozen different variations for a single user question - including common misspellings, slightly different phrasing, and different languages. Query groups solve this problem by grouping similar queries.

Search Central Live Dubai 2025

23 September 2025 @ 8:00 pm

For the first time, Search Central Live is coming to Dubai on October 21, 2025! After events in Europe, Latin America, and Asia, we're continuing our mission to help you enhance your site's performance in Google Search, live in Dubai, UAE.