Google.com/WebmasterTools

We're very excited to announce that Search Central Live is coming back to Ciudad de Mexico on September 25! Following successful events throughout the world earlier this year, we're continuing our mission to helpyou enhance your site's performance in Google Search.

We're excited to announce the Google Trends API alpha test. This new API will help Researchers, Journalists, and Developers to understand Search behaviors and patterns. While Trends data is available through the Trends website, the API provides new ways to use the data inside your organization in a scalable way.

We're excited to announce the launch of the new Search Console Insights report. The new report offers even more insights and a deeper integration with Search Console's Performance report. With this change, we aim to streamline your workflow, make it easier to find opportunities to improve your site's performance, and provide more ways to explore specific areas of interest.

We hope you're as excited about Search Central Live Deep Dive APAC as we are! With just a few weeks to go, we wanted to share an exciting experiment that we're planning to run at the event, and introduce our community speakers. Let's start with the experiment.

As part of our ongoing efforts to simplify the Google Search results page, we will be phasing out support for a few structured data features in Search. We regularly evaluate the usefulness of Search features, both for users and website owners.

Member benefits, such as lower prices and earning loyalty points are a major factor considered by shoppers when buying products online. Today we're adding support for defining loyalty programs under Organization structured data combined with loyalty benefits under Product structured data.

As a site owner, publisher or creator, you may be wondering how to best succeed in our AI search experiences, such as AI Overviews and our new AI Mode. The underpinnings of what Google has long advised carries across to these new experiences. Focus on your visitors and provide them with unique, satisfying content. Then you should be well positioned as Google Search evolves, as our core goal remains the same: to help people find outstanding, original content that adds unique value. With that in mind, here are some things to consider for success in Google Search all around, including our AI experiences.

Since 2013, Search has recognized the importance of app deep links in a mobile-centric world. In this post, we'll review the current state of app deep links — take a look at what they are, the benefits of using them, and how to implement them effectively.

We're ready to open registrations for the first ever Search Central Live Deep Dive, a 3-day event that will be held in Bangkok, Thailand this year on July 23-25!

A few months ago, we announced an improved way to view recent performance data in Search Console. The "24 hours" view includes data from the last available 24 hours and appears with a delay of only a few hours. This view can help you find information about which pages and queries are performing in this recent timeframe and how content you recently published is picking up.